Exploring e-marketing practises as tool for globalisation by Egyptian SBEs

El-Gohary, H. (2010) Exploring e-marketing practises as tool for globalisation by Egyptian SBEs. In: Electronic Globalized Business and Sustainable Development Through IT Management: Strategies and Perspectives. IGI Global, pp. 181-204. ISBN 9781615206230 (ISBN)

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Abstract

This chapter aims to add to the accumulative knowledge in the field of E-marketing through exploring E-Marketing practises by Egyptian small business enterprises as a tool for globalisation. An organised systematic examination of the published work related to E-Marketing practises by small business enterprises is discussed and illustrated. Moreover, the chapter demonstrates that although many Egyptian small business enterprises seems to conduct E-Marketing activities, only very small number of these enterprises conduct an effective and efficient E-Marketing activities for expanding globally. The chapter illustrates an exploratory research to explore the current aspects related to E-Marketing adoption and implementation by Egyptian small business enterprises as a tool for globalisation. The main aim of conducting such exploratory study is to achieve a deep and reflective understanding of E-Marketing practises by Egyptian small business enterprises as a tool for globalisation. The results of the fieldwork research conducted by the author through survey and case studies will enable authors, entrepreneurs, policy makers, students and practitioners to build a greater understanding of E-Marketing practises by Egyptian small businesses. Moreover, the chapter will help authors and scholars in the field of E-Marketing to have a clearer view towards suitable future research studies in the field of E-Marketing that in turn will contribute to the related accumulated knowledge in the field. © 2011, IGI Global.

Item Type: Book Section
Subjects: N500 Marketing
Divisions: UoA Collections > UoA19: Business and Management Studies
Faculty of Business, Law and Social Sciences > Birmingham City Business School > Dept. Management, HR and Enterprise
Depositing User: Yasser Nawaz
Date Deposited: 22 Mar 2017 15:23
Last Modified: 22 Mar 2017 15:23
URI: http://www.open-access.bcu.ac.uk/id/eprint/2781

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