Gratitude mediates consumer responses to marketing communications

Bridger, Emma K. and Wood, A M (2017) Gratitude mediates consumer responses to marketing communications. European Journal of Marketing, 51 (1). pp. 44-64. ISSN 0309-0566

[img]
Preview
Text
GratitudemediatesConsumerResponses_BridgerWood.pdf - Accepted Version

Download (326kB)
Item Type: Article
Identification Number: https://doi.org/10.1108/EJM-11-2015-0810
Dates:
DateEvent
2017Published
20 September 2016Accepted
Uncontrolled Keywords: Gratitude, Marketing communications, Relationship management, Relationship marketing, Cognitive appraisals, Value
Subjects: CAH04 - psychology > CAH04-01 - psychology > CAH04-01-01 - psychology (non-specific)
CAH17 - business and management > CAH17-01 - business and management > CAH17-01-03 - marketing
Divisions: Faculty of Business, Law and Social Sciences > School of Social Sciences > Dept. Psychology
Depositing User: Emma Bridger
Date Deposited: 14 Feb 2017 15:06
Last Modified: 03 Mar 2022 15:42
URI: http://www.open-access.bcu.ac.uk/id/eprint/3396

Actions (login required)

View Item View Item

Research

In this section...