Gratitude mediates consumer responses to marketing communications
Bridger, Emma K. and Wood, A M (2017) Gratitude mediates consumer responses to marketing communications. European Journal of Marketing, 51 (1). pp. 44-64. ISSN 0309-0566
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GratitudemediatesConsumerResponses_BridgerWood.pdf - Accepted Version Download (326kB) |
Official URL: http://www.emeraldinsight.com/doi/full/10.1108/EJM...
| Item Type: | Article | ||||||
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| Identification Number: | https://doi.org/10.1108/EJM-11-2015-0810 | ||||||
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| Uncontrolled Keywords: | Gratitude, Marketing communications, Relationship management, Relationship marketing, Cognitive appraisals, Value | ||||||
| Subjects: | CAH04 - psychology > CAH04-01 - psychology > CAH04-01-01 - psychology (non-specific) CAH17 - business and management > CAH17-01 - business and management > CAH17-01-03 - marketing |
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| Divisions: | Faculty of Business, Law and Social Sciences > College of Psychology | ||||||
| Depositing User: | Emma Bridger | ||||||
| Date Deposited: | 14 Feb 2017 15:06 | ||||||
| Last Modified: | 11 Jun 2024 13:03 | ||||||
| URI: | https://www.open-access.bcu.ac.uk/id/eprint/3396 |
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