Gratitude mediates consumer responses to marketing communications

Bridger, E.K. and Wood, A M (2017) Gratitude mediates consumer responses to marketing communications. European Journal of Marketing, 51 (1). pp. 44-64. ISSN 0309-0566

GratitudemediatesConsumerResponses_BridgerWood.pdf - Accepted Version

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Item Type: Article
Uncontrolled Keywords: Gratitude, Marketing communications, Relationship management, Relationship marketing, Cognitive appraisals, Value
Subjects: C800 Psychology
N500 Marketing
Divisions: Faculty of Business, Law and Social Sciences > School of Social Sciences > Dept. Psychology
UoA Collections > REF2021 UoA 04: Psychology, Psychiatry and Neuroscience
Depositing User: Emma Bridger
Date Deposited: 14 Feb 2017 15:06
Last Modified: 07 Nov 2017 14:28

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