The Pac-Man Principle: A User's Guide to Capitalism

Wade, Alex The Pac-Man Principle: A User's Guide to Capitalism. Zero Books, Abingdon. ISBN 978-1-78535-605-6

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Abstract

In spite of being well into middle-age, Pac-Man's popularity shows no sign of decline and the character has appeared in over sixty games on virtually every games platform ever released. According to the David Brown celebrity index, in 2008, nearly three decades after initial release, 94% of Americans were able to recognise Pac-Man, which gave the character greater brand awareness than Super Mario. Pac-Man, with its avowed commitment to non-violence was a videogame of many firsts, including being designed to appeal to children and females and providing the first narrative interlude in a videogame. Although iconic, Pac-Man has not been subject to sustained critical analysis. This book helps to fill that gap, providing an extensive, sophisticated, but accessible analysis of the influence of Pac-Man on the way that we live in contemporary western societies.

Item Type: Book
Subjects: L300 Sociology
P300 Media studies
Divisions: Faculty of Health, Education and Life Sciences > Centre for Study of Practice and Culture in Education (C-SPACE) > Re-thinking Creativities
UoA Collections > REF2021 UoA23: Education
Depositing User: Alex Wade
Date Deposited: 05 Sep 2018 08:08
Last Modified: 05 Sep 2018 08:08
URI: http://www.open-access.bcu.ac.uk/id/eprint/6278

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