Enterprise education: For all, or just some?

Jones, C. and Matlay, H. and Maritz, A. (2012) Enterprise education: For all, or just some? Education and Training, 54 (8). pp. 813-824. ISSN 00400912 (ISSN)

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Purpose: The purpose of this paper is to provocatively enter four imagined worlds of enterprise education with the express aim of contemplating an emerging future. The authors do so not to expressly determine what positioning is most appropriate for enterprise/entrepreneurship education, but rather to consider the issues associated with each of the four imagined worlds. Design/methodology/approach: The authors' approach is built around a combination of cycles of reflective practice and the use of scenario development processes. The authors seek to suspend their collective judgement whilst entering the four imagined worlds, but ultimately do not claim to have hidden their personal biases. Findings: It is concluded that enterprise/entrepreneurship education should be shared across the university and not owned by any school or faculty. While the authors find it difficult to dismiss the underlying purpose of each scenario, they sense an opportunity to unite their common focus on the development of a transformative student experience. Practical implications: This process has provided unexpected insights into the potential of scenario planning as a tool that could conceivably be employed more often to tackle complex issues, such as the positioning of enterprise/entrepreneurship education in Higher Education. Originality/value: This paper, despite its inherent biases, offers the reader an opportunity to gain a sense of the various roles forced upon enterprise/entrepreneurship education by its various key stakeholders. In doing so, the shortcomings of the current situation are highlighted. © Emerald Group Publishing Limited.

Item Type: Article
Identification Number: https://doi.org/10.1108/00400911211274909
November 2012Published
Uncontrolled Keywords: Education, Enterprise education, Entrepreneurialism, Entrepreneurship education, Scenario development, Universities
Subjects: CAH22 - education and teaching > CAH22-01 - education and teaching > CAH22-01-01 - education
Divisions: Faculty of Business, Law and Social Sciences > Birmingham City Business School
Depositing User: Hussen Farooq
Date Deposited: 10 Feb 2017 14:04
Last Modified: 22 Mar 2023 11:49
URI: https://www.open-access.bcu.ac.uk/id/eprint/2221

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