An intelligent mobile advertising system (iMAS): Location-based advertising to individuals and business

Evans, C. and Moore, P. and Thomas, A. (2012) An intelligent mobile advertising system (iMAS): Location-based advertising to individuals and business. In: 2012 6th International Conference on Complex, Intelligent, and Software Intensive Systems, CISIS 2012, 4 July 2012 through 6 July 2012, Palermo; Italy.

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Rapid expansion of wireless technologies has provided a platform to support intelligent systems in the domain of mobile marketing. Utilizing Location Based Services (LBS) and Global Navigational Satellite Systems (GNSS) infrastructure provides the transport of real-time, scheduled, location-based advertising to individuals and business. In this paper a distributed synchronous platform is proposed called iMAS. iMAS proposes to use an open source platform independent approach to provide the services and interaction with the iMAS system. Intelligent advertising services (IAS) is an integral component of the system and uses a global positioning system (GPS) to enable information to be received depending on the longitude and latitude coordinates of the iMAS device. This allows for contextual information to be used as a means to provide intelligent context-aware location-centric targeted marketing advertisements to the general public. At this stage iMAS is a proof of concept and subsequent research is already under way to test the device in a controlled environment. © 2012 Crown Copyright.

Item Type: Conference or Workshop Item (Paper)
Identification Number:
Uncontrolled Keywords: Context-aware systems, GNSS, IAS, Intelligent systems, LBS, Context-Aware, Context-aware systems, Contextual information, Controlled environment, General publics, GNSS, IAS, Integral components, LBS, Location-based advertising, Mobile advertising, Mobile marketing, Navigational satellites, Open source platforms, Proof of concept, Rapid expansion, Targeted marketing, Wireless technologies, Commerce, Global positioning system, Intelligent systems, Location based services, Marketing, Wireless telecommunication systems, Open systems
Subjects: CAH11 - computing > CAH11-01 - computing > CAH11-01-01 - computer science
CAH17 - business and management > CAH17-01 - business and management > CAH17-01-03 - marketing
Divisions: Faculty of Computing, Engineering and the Built Environment
Faculty of Computing, Engineering and the Built Environment > School of Computing and Digital Technology
Depositing User: Hussen Farooq
Date Deposited: 20 Jul 2016 14:10
Last Modified: 22 Mar 2023 12:02

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