Exploring e-marketing practises as tool for globalisation by Egyptian SBEs

El-Gohary, Hatem (2010) Exploring e-marketing practises as tool for globalisation by Egyptian SBEs. In: Electronic Globalized Business and Sustainable Development Through IT Management: Strategies and Perspectives. IGI Global, pp. 181-204. ISBN 9781615206230 (ISBN)

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Abstract

This chapter aims to add to the accumulative knowledge in the field of E-marketing through exploring E-Marketing practises by Egyptian small business enterprises as a tool for globalisation. An organised systematic examination of the published work related to E-Marketing practises by small business enterprises is discussed and illustrated. Moreover, the chapter demonstrates that although many Egyptian small business enterprises seems to conduct E-Marketing activities, only very small number of these enterprises conduct an effective and efficient E-Marketing activities for expanding globally. The chapter illustrates an exploratory research to explore the current aspects related to E-Marketing adoption and implementation by Egyptian small business enterprises as a tool for globalisation. The main aim of conducting such exploratory study is to achieve a deep and reflective understanding of E-Marketing practises by Egyptian small business enterprises as a tool for globalisation. The results of the fieldwork research conducted by the author through survey and case studies will enable authors, entrepreneurs, policy makers, students and practitioners to build a greater understanding of E-Marketing practises by Egyptian small businesses. Moreover, the chapter will help authors and scholars in the field of E-Marketing to have a clearer view towards suitable future research studies in the field of E-Marketing that in turn will contribute to the related accumulated knowledge in the field. © 2011, IGI Global.

Item Type:	Book Section
Identification Number:	10.4018/978-1-61520-623-0.ch014
Dates:	Date Event 2010 Published
Subjects:	CAH17 - business and management > CAH17-01 - business and management > CAH17-01-03 - marketing
Divisions:	Faculty of Business, Law and Social Sciences > College of Accountancy, Finance and Economics Faculty of Business, Law and Social Sciences > College of Business, Digital Transformation & Entrepreneurship
Depositing User:	Yasser Nawaz
Date Deposited:	22 Mar 2017 15:23
Last Modified:	20 Jun 2024 12:07
URI:	https://www.open-access.bcu.ac.uk/id/eprint/2781

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