Gratitude mediates consumer responses to marketing communications

Bridger, Emma K. and Wood, A M (2017) Gratitude mediates consumer responses to marketing communications. European Journal of Marketing, 51 (1). pp. 44-64. ISSN 0309-0566

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Official URL: http://www.emeraldinsight.com/doi/full/10.1108/EJM...

Item Type:	Article
Identification Number:	10.1108/EJM-11-2015-0810
Dates:	Date Event 2017 Published 20 September 2016 Accepted
Uncontrolled Keywords:	Gratitude, Marketing communications, Relationship management, Relationship marketing, Cognitive appraisals, Value
Subjects:	CAH04 - psychology > CAH04-01 - psychology > CAH04-01-01 - psychology (non-specific) CAH17 - business and management > CAH17-01 - business and management > CAH17-01-03 - marketing
Divisions:	Faculty of Business, Law and Social Sciences > College of Psychology
Depositing User:	Emma Bridger
Date Deposited:	14 Feb 2017 15:06
Last Modified:	11 Jun 2024 13:03
URI:	https://www.open-access.bcu.ac.uk/id/eprint/3396