An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt

El-Gohary, Hatem; El-Gohary, Zeinab

An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt

El-Gohary, Hatem and El-Gohary, Zeinab (2016) An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt. International Journal of Customer Relationship Marketing and Management, 7 (4). pp. 1-26. ISSN 1947-9247

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Official URL: http://dx.doi.org/10.4018/IJCRMM.2016100101

Item Type:	Article
Identification Number:	10.4018/IJCRMM.2016100101
Dates:	Date Event 2016 Published
Subjects:	CAH17 - business and management > CAH17-01 - business and management > CAH17-01-03 - marketing
Divisions:	Business School > Accountancy, Finance and Economics Business School > Management, Business and Marketing
Depositing User:	Users 18 not found.
Date Deposited:	22 Mar 2017 11:22
Last Modified:	20 Jun 2024 12:06
URI:	https://www.open-access.bcu.ac.uk/id/eprint/3508