An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt

El-Gohary, Hatem and El-Gohary, Zeinab (2016) An Attempt to Explore Electronic Marketing Adoption and Implementation Aspects in Developing Countries: The Case of Egypt. International Journal of Customer Relationship Marketing and Management, 7 (4). pp. 1-26. ISSN 1947-9247

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Item Type: Article
Identification Number: https://doi.org/10.4018/IJCRMM.2016100101
Dates:
DateEvent
2016Published
Subjects: CAH17 - business and management > CAH17-01 - business and management > CAH17-01-03 - marketing
Divisions: Faculty of Business, Law and Social Sciences > Birmingham City Business School > Department of Strategy, Management and Marketing
Depositing User: Users 18 not found.
Date Deposited: 22 Mar 2017 11:22
Last Modified: 03 Mar 2022 15:52
URI: https://www.open-access.bcu.ac.uk/id/eprint/3508

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