Effective Brand Leadership: Be Different - Stay Different - Or Perish!

Edger, Chris and Hughes, Tony (2016) Effective Brand Leadership: Be Different - Stay Different - Or Perish! Libri Publishing. ISBN 978-1909818781

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Item Type: Book
Dates:
DateEvent
15 February 2016Published
Subjects: CAH17 - business and management > CAH17-01 - business and management > CAH17-01-02 - business studies
CAH17 - business and management > CAH17-01 - business and management > CAH17-01-04 - management studies
CAH17 - business and management > CAH17-01 - business and management > CAH17-01-03 - marketing
Divisions: Faculty of Business, Law and Social Sciences > Birmingham City Business School > Department of Strategy, Management and Marketing
Depositing User: Users 319 not found.
Date Deposited: 26 Apr 2018 13:52
Last Modified: 12 Jan 2022 14:16
URI: https://www.open-access.bcu.ac.uk/id/eprint/5866

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