An Agent-based Collective Model to Simulate Peer Pressure Effect on Energy Consumption

Abdallah, Fatima and Basurra, Shadi and Gaber, Mohamed Medhat (2018) An Agent-based Collective Model to Simulate Peer Pressure Effect on Energy Consumption. In: 10th International Conference on Computational Collective Intelligence (ICCCI 2018), 5-7 September 2018, Bristol, UK.

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This paper presents a novel model for simulating peer pressure effect on energy awareness and consumption of families. The model is built on two well-established theories of human behaviour to obtain realistic peer effect: the collective behaviour theory and the theory of cognitive dissonance. These theories are implemented in a collective agentbased model that produces fine-grained behaviour and consumption data based on social parameters. The model enables the application of different energy efficiency interventions which aim to obtain more aware occupants and achieve more energy saving. The presented experiments show that the implemented model reflects the human behaviour theories. They also provide examples of how the model can be used as an analytical tool to interpret the effect of energy interventions in the given social parameters and decide the optimal intervention needed in different cases.

Item Type: Conference or Workshop Item (Paper)
18 May 2018Accepted
8 August 2018Published Online
Subjects: CAH11 - computing > CAH11-01 - computing > CAH11-01-01 - computer science
Divisions: Faculty of Computing, Engineering and the Built Environment > School of Computing and Digital Technology
Depositing User: Shadi Basurra
Date Deposited: 14 Jun 2018 13:47
Last Modified: 22 Mar 2023 12:01

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