The Pac-Man Principle: A User's Guide to Capitalism

Wade, Alex (2018) The Pac-Man Principle: A User's Guide to Capitalism. Zero Books, Abingdon. ISBN 9781785356056

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Abstract

In spite of being well into middle-age, Pac-Man's popularity shows no sign of decline and the character has appeared in over sixty games on virtually every games platform ever released. According to the David Brown celebrity index, in 2008, nearly three decades after initial release, 94% of Americans were able to recognise Pac-Man, which gave the character greater brand awareness than Super Mario. Pac-Man, with its avowed commitment to non-violence was a videogame of many firsts, including being designed to appeal to children and females and providing the first narrative interlude in a videogame. Although iconic, Pac-Man has not been subject to sustained critical analysis. This book helps to fill that gap, providing an extensive, sophisticated, but accessible analysis of the influence of Pac-Man on the way that we live in contemporary western societies.

Item Type:	Book
Dates:	Date Event 27 July 2018 Published
Subjects:	CAH15 - social sciences > CAH15-01 - sociology, social policy and anthropology > CAH15-01-02 - sociology CAH24 - media, journalism and communications > CAH24-01 - media, journalism and communications > CAH24-01-05 - media studies
Divisions:	Faculty of Health, Education and Life Sciences > Centre for Study of Practice and Culture in Education (C-SPACE)
Depositing User:	Alex Wade
Date Deposited:	05 Sep 2018 08:08
Last Modified:	03 Mar 2022 16:59
URI:	https://www.open-access.bcu.ac.uk/id/eprint/6278

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