Effect of waistline position of clothing on perceived attractiveness
Kim, K. and Numakura, K. and Lim, Hye-Won and Takatera, M. (2020) Effect of waistline position of clothing on perceived attractiveness. In: KEER2020 8th International Confrence on Kansei Engineering and Emotion Research, 7th -9th September 2020, Tokyo, Japan.
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2020 Effect of waistline position of clothing on perceived attractiveness.pdf - Accepted Version Download (205kB) |
Abstract
We investigated the effects of the relationship between the waistline of clothing and the body on the appearance of clothing using a sensory test with Japanese and British participants. Using a three-dimensional clothing simulator, an avatar and five dresses with different clothing waistline (CWL) parameters were created. Evaluation by Japanese participants revealed that a dress for which the CWL position fit the body waistline (BWL) of the wearer was evaluated as being unwrinkled, while the dress with a higher CWL position was evaluated as constricted, slim, and beautiful. However, British participants evaluated dresses for which the CWL position fit the wearer’s BWL and the CWL was 1 cm higher than the wearer’s BWL; these dresses were evaluated as slim, and having a beautiful silhouette. Therefore, the results suggested that there is a specific type of waistline for clothing that is perceived as the most attractive, and this differs between Japanese and British participants. When designing a dress, it is necessary to identify the most suitable position of the waistline to maximize attractiveness, taking into account the consumers’ Kansei in each country.
| Item Type: | Conference or Workshop Item (Lecture) | ||||||
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| Uncontrolled Keywords: | Clothing appearance, Sensory test, Waistline, Three-dimensional clothing, Japanese and British | ||||||
| Subjects: | CAH25 - design, and creative and performing arts > CAH25-01 - creative arts and design > CAH25-01-03 - design studies CAH25 - design, and creative and performing arts > CAH25-01 - creative arts and design > CAH25-01-05 - others in creative arts and design |
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| Divisions: | Faculty of Arts, Design and Media > Birmingham Institute of Jewellery, Fashion & Textiles > School of Fashion and Textiles | ||||||
| Depositing User: | Hye-Won Lim | ||||||
| Date Deposited: | 17 Nov 2020 13:50 | ||||||
| Last Modified: | 12 Jan 2022 17:20 | ||||||
| URI: | https://www.open-access.bcu.ac.uk/id/eprint/10295 |
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