The impact of entrepreneurial education and green markets on entrepreneurial intentions: a mediation-moderation study

Irfan, Muhammad and Arif, Faryal and Adnan, Muhammad and Ahmed, Ammar and Akhtar, Hameeda and Shah, Syed Zulfiqar Ali and Umair, Muhammad (2025) The impact of entrepreneurial education and green markets on entrepreneurial intentions: a mediation-moderation study. Discover Sustainability, 6 (1). ISSN 2662-9984

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Abstract

Besides traditional business models, entrepreneurial ventures harness innovation and sustainability. Educating students about green startups has been an increasing trend amid the situation of global job markets. Based on the above fact, we investigated the causal link between entrepreneurial education and entrepreneurial intentions with the perceived attributes of the green market and social support. CFA was applied using AMOS software on survey collected data from university students. The results show that entrepreneurial education is a catalyst for starting business. Results from the moderation mediation analysis indicate that social support moderates between entrepreneurial education and perceived attribute of the green markets. Moreover, this research also tested the indirect influence of entrepreneurial education on entrepreneurial intention through the perceived attribute of green market. Also, this research shows that the perceived attribute of the green market as a mediator between the predictor and the dependent variable is insignificant. The study provides an optimal point of insights for the educators and policymakers as well, as for the entrepreneurs on developing a sustainable entrepreneur landscape. This research is intended to take aspiring entrepreneurs down a greener, more Entrepreneurial path.

Item Type:	Article
Identification Number:	10.1007/s43621-025-01316-4
Dates:	Date Event 14 October 2025 Accepted 13 May 2025 Published Online
Uncontrolled Keywords:	Entrepreneurial education, Perceived green market attributes, Entrepreneurial intentions, Mediation-moderation analysis, Sustainability, Business administration programs
Subjects:	CAH17 - business and management > CAH17-01 - business and management > CAH17-01-02 - business studies
Divisions:	Business School > Management, Business and Marketing
Depositing User:	Gemma Tonks
Date Deposited:	12 Nov 2025 10:48
Last Modified:	12 Nov 2025 10:48
URI:	https://www.open-access.bcu.ac.uk/id/eprint/16715

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