E-business planning in morphing organizations: Maturity models of business transformation

Cox, Sharon (2013) E-business planning in morphing organizations: Maturity models of business transformation. In: Organizations and Social Networking: Utilizing Social Media to Engage Consumers. IGI Global, pp. 286-312. ISBN 9781466640276 (ISBN); 146664026X (ISBN); 9781466640269 (ISBN)

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Abstract

E-business has changed the external face of many organizations widening and extending access to products and services. This has required large scale changes to be made to business processes to accommodate new ways of working. Social media technologies have introduced a new wave of change through organizational trading networks. Further business transformation is needed to embrace the opportunities and challenges of social media technologies. This chapter presents a framework to help morphing organizations plan the business transformation needed to embed social media technologies within their e-business service provision. Business and technological maturity models are analysed and a set of maturity measures for e-business is proposed. The business transformation needed to embed e-business technology in organizational systems is discussed in two UK manufacturers. Dimensions of business transformation and critical success factors for adopting social media technologies are proposed from these cases. © 2013, IGI Global. All rights reserved.

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Book Section

Identification Number:

https://doi.org/10.4018/978-1-4666-4026-9.ch015

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