Items where Author is "Ahmad, Hassan"

Hassan Butt, Asad and Ahmad, Hassan and Muzaffar, Asif and Irshad, Waseem and Usman Mumtaz, Muhammad and Zubair Ahmad Khan, Talha (2024) WeChat Gamification: Mobile Payment Impact on word of mouth and customer loyalty. Spanish Journal of Marketing. ISSN 2444-9709

Butt, Asad Hassan and Ahmad, Hassan and Muzaffar, Asif (2024) Augmented reality is the new digital banking – AR brand experience impact on brand loyalty. International Journal of Bank Marketing. ISSN 0265-2323

Ahmad, Hassan and Butt, Asad and Muzaffar, Asif (2022) Travel before you actually travel with augmented reality – role of augmented reality in future destination. Current Issues in Tourism. pp. 1-18. ISSN 1368-3500

Butt, Asad and Ahmad, Hassan and Muzaffar, Asif and Ali, Fayaz and Shafique, Nouman (2021) WOW, the make-up AR app is impressive: a comparative study between China and South Korea. Journal of Services Marketing. ISSN 0887-6045