Items where Author is "Ahmad, Hassan"

Article

Hassan Butt, Asad and Ahmad, Hassan and Muzaffar, Asif and Irshad, Waseem and Usman Mumtaz, Muhammad and Zubair Ahmad Khan, Talha (2024) WeChat Gamification: Mobile Payment Impact on word of mouth and customer loyalty. Spanish Journal of Marketing. ISSN 2444-9709

Butt, Asad Hassan and Ahmad, Hassan and Muzaffar, Asif (2024) Augmented reality is the new digital banking – AR brand experience impact on brand loyalty. International Journal of Bank Marketing. ISSN 0265-2323

Ahmad, Hassan and Butt, Asad and Muzaffar, Asif (2022) Travel before you actually travel with augmented reality – role of augmented reality in future destination. Current Issues in Tourism. pp. 1-18. ISSN 1368-3500

Butt, Asad and Ahmad, Hassan and Muzaffar, Asif and Ali, Fayaz and Shafique, Nouman (2021) WOW, the make-up AR app is impressive: a comparative study between China and South Korea. Journal of Services Marketing. ISSN 0887-6045