Items where Author is "Jaffari, Asad Abbas"

Jaffari, Asad Abbas and Muzaffar, Asif and Shaikh, Saba and Butt, Asad Hassan (2026) Sustainability-Driven Digital Transformation and Customer Experience in Emerging Markets: The Interplay of Business Model Innovation and Value Co-Creation. Systems, 14 (4). p. 390. ISSN 2079-8954

Jaffari, Asad Abbas and Gupta, Harsh and Muzaffar, Asif and Madawala, Kalani and Wajid, Nauman (2026) Trust in the Digital Marketplace: Exploring Ethical Information Strategies through the ESG Framework. Behaviour and Information Technology. ISSN 0144-929X (In Press)

Jaffari, Asad Abbas and Wajid, Nauman and Palazzo, Maria (2025) The Influence of Safety-Focused Communication, Nutritional Claims and Packaging Innovation on Functional Food Adoption in Pakistan. Applied Sciences, 15 (24). p. 13117. ISSN 2076-3417

Chen, Xi and Jaffari, Asad Abbas and Muzaffar, Asif and Rahman, Nabeel (2025) Integrating explainable AI and corporate social responsibility for sustainable practices. Technological Forecasting and Social Change, 223. p. 124444. ISSN 0040-1625