Items where Author is "Jaffari, Asad Abbas"

Article

Wajid, Nauman and Jaffari, Asad Abbas and Irfan, Irfan (2026) Staged institutions, lived experiences: A netnographic and phenomenological inquiry into digital branding and student engagement in UK higher education. Journal of Marketing Communications. ISSN 1352-7266

Jaffari, Asad Abbas and Shaikh, Saba and Palazzo, Maria and Khan, Sadia Yaqub (2026) Authenticity over automation: how AI-mediated sustainability communication shapes trust and green purchase intention. Competitiveness Review: An International Business Journal. ISSN 1059-5422

Razzak, Ayesha and Jaffari, Asad Abbas and Palazzo, Maria and Jan, Sabreen (2026) Unlocking potential: entrepreneurial competencies and contextual challenges of women-owned SMEs in Pakistan. Small Enterprise Research. pp. 1-15. ISSN 1321-5906

Rehman, Nabeel and Jaffari, Asad Abbas and Palazzo, Maria (2026) Understanding Green Purchase Intentions Through Nostalgia and AI ‐Enabled Personalized Consumer Experiences. Corporate Social Responsibility and Environmental Management. ISSN 1535-3958

Zaidi, Muqtader Zahra and Jaffari, Asad Abbas and Shakur, Mahani binti Mohammad Abdu (2026) Smart Sustainability: Integrating Technology into Hotel Practices in Saudi Arabia under Vision 2030. Management & Sustainability: An Arab Review. ISSN 2752-9827

Ugwuanyi, Chidera Christian and Sarker, Prianka and Jaffari, Asad Abbas (2026) From clicks to carts: the impact of consumer brand engagement on fashion brand expected value, attitude, and purchase intention. Journal of Marketing Analytics. ISSN 2050-3318

Jaffari, Asad Abbas and Gupta, Harsh and Muzaffar, Asif and Madawala, Kalani and Wajid, Nauman (2026) Trust in the Digital Marketplace: Exploring Ethical Information Strategies through the ESG Framework. Behaviour and Information Technology. ISSN 0144-929X

Jaffari, Asad Abbas and Muzaffar, Asif and Shaikh, Saba and Butt, Asad Hassan (2026) Sustainability-Driven Digital Transformation and Customer Experience in Emerging Markets: The Interplay of Business Model Innovation and Value Co-Creation. Systems, 14 (4). p. 390. ISSN 2079-8954

Jaffari, Asad Abbas and Wajid, Nauman and Palazzo, Maria (2025) The Influence of Safety-Focused Communication, Nutritional Claims and Packaging Innovation on Functional Food Adoption in Pakistan. Applied Sciences, 15 (24). p. 13117. ISSN 2076-3417

Chen, Xi and Jaffari, Asad Abbas and Muzaffar, Asif and Rahman, Nabeel (2025) Integrating explainable AI and corporate social responsibility for sustainable practices. Technological Forecasting and Social Change, 223. p. 124444. ISSN 0040-1625