Items where Author is "Ugwuanyi, Chidera Christian"
![[up]](/style/images/multi_up.png)
Up a levelGroup by: Item Type | No Grouping
Number of items: 1.
Ugwuanyi, Chidera Christian and Sarker, Prianka and Jaffari, Asad Abbas (2026) From clicks to carts: the impact of consumer brand engagement on fashion brand expected value, attitude, and purchase intention. Journal of Marketing Analytics. ISSN 2050-3318