Effect of waistline position of clothing on perceived attractiveness

Kim, K. and Numakura, K. and Lim, Hye-Won and Takatera, M. (2020) Effect of waistline position of clothing on perceived attractiveness. In: KEER2020 8th International Confrence on Kansei Engineering and Emotion Research, 7th -9th September 2020, Tokyo, Japan.

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We investigated the effects of the relationship between the waistline of clothing and the body on the appearance of clothing using a sensory test with Japanese and British participants. Using a three-dimensional clothing simulator, an avatar and five dresses with different clothing waistline (CWL) parameters were created. Evaluation by Japanese participants revealed that a dress for which the CWL position fit the body waistline (BWL) of the wearer was evaluated as being unwrinkled, while the dress with a higher CWL position was evaluated as constricted, slim, and beautiful. However, British participants evaluated dresses for which the CWL position fit the wearer’s BWL and the CWL was 1 cm higher than the wearer’s BWL; these dresses were evaluated as slim, and having a beautiful silhouette. Therefore, the results suggested that there is a specific type of waistline for clothing that is perceived as the most attractive, and this differs between Japanese and British participants. When designing a dress, it is necessary to identify the most suitable position of the waistline to maximize attractiveness, taking into account the consumers’ Kansei in each country.

Item Type: Conference or Workshop Item (Lecture)
Date: 8 September 2020
Uncontrolled Keywords: Clothing appearance, Sensory test, Waistline, Three-dimensional clothing, Japanese and British
Subjects: W200 Design studies
W900 Others in Creative Arts and Design
Divisions: Faculty of Arts, Design and Media > School of Fashion and Textiles
Depositing User: Hye-Won Lim
Date Deposited: 17 Nov 2020 13:50
Last Modified: 17 Nov 2020 13:50
URI: http://www.open-access.bcu.ac.uk/id/eprint/10295

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