E-marketing in developed and developing countries: Emerging practices

El-Gohary, Hatem and Eid, R. (2013) E-marketing in developed and developing countries: Emerging practices. E-Marketing in Developed and Developing Countries: Emerging Practices . IGI Global, pp. 1-352. ISBN 9781466639546 (ISBN)

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Abstract

While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practice s aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field. © 2013 by IGI Global. All rights reserved.

Item Type:	Book
Identification Number:	10.4018/978-1-4666-3954-6
Dates:	Date Event 2013 Published
Subjects:	CAH17 - business and management > CAH17-01 - business and management > CAH17-01-03 - marketing
Divisions:	Faculty of Business, Law and Social Sciences > College of Accountancy, Finance and Economics Faculty of Business, Law and Social Sciences > College of Business, Digital Transformation & Entrepreneurship
Depositing User:	Hussen Farooq
Date Deposited:	14 Feb 2017 13:51
Last Modified:	20 Jun 2024 12:06
URI:	https://www.open-access.bcu.ac.uk/id/eprint/2565

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